Twitter - Tailored Trends

The popular social network Twitter, innovated with a new system for producing Trending Topics. The news will be made ​​taking into account: the ubiación, followers and the user.

Now the trending topics will be related to the user and his followers. Previously only based in the city and country.

"Trends help you discover the emerging topics people are talking about on Twitter. You can see these topics as a worldwide list, or select one of more than 150 locations. In order to show emerging topics that matter more to you, today we’re improving our algorithms to tailor Trends based on your location and who you follow on Twitter." - - Sara Mauskopf



Even with the change, users can choose to access the global or local trending topics. Introducing the new custom topics, is given the option to continue to see trends more generally, and may make the change directly on the site.

These changes add to the many changes that the company submitted in recent weeks. These include changes to pages hashtag, a new logo and improved integration with Facebook.